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“Chocolate” is a storied word in the phone industry. In terms of brand recognition, it’s right up there with RAZR and iPhone thanks to well-executed marketing campaigns by both LG globally and Verizon in the US, but more recently, LG has moved on to other marques — Shine and Secret, to name a couple — leaving Chocolate to trickle downmarket. We wouldn’t exactly call the Chocolate 3 “downmarket,” but its launch is definitely not being played up to the same extent as, say, the original VX8500’s was; these days, those honors seem go to iPhone fighters like the Dare.

Continue reading LG Chocolate 3 hands-on

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